Bellevue, WA – July 31, 2008 – Talisma® Corporation(www.talisma.com/edu), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, today announced that Roanoke College, a member of the Network of Virginia Independent Colleges, selected Talisma CRM to power proactive, personalized multi-channel constituent communications and deliver enhanced communications to drive higher enrollment and forge stronger relations with current students.

“Moving to the Talisma CRM is a giant step forward for us,” said James Dalton, Vice President of Information Technology and Public Relations. “Our existing system did not offer us the advanced capabilities we need to execute a strong, cost effective communications strategy. Now we can send messages that are relevant and timely to the receiver and have all the stored transaction data accessible to everyone who needs it, saving us a tremendous amount time and money.”

The Talisma Multi-channel CRM gives admissions, enrollment, and student services teams a strategic and integrated program to identify, attract, engage, and communicate with prospective and current students. It provides the tools needed to build personalized, one-to-one relationships that help achieve enrollment goals, while ensuring a world-class student experience by enabling institutions to combine Internet channels including email, chat, web forms, web self-service, phone, SMS text, direct mail, and fax. It also gives institutions a unified view of each contact’s profile information, interactions, and transactions across all communication channels and departments.

“Roanoke College like many other institutions will leverage the automated campaign workflow capabilities inherent in Talisma Multi-channel CRM to be better able to identity, segment, target and market to high value constituents,” said Craig Stanford, Vice President of Talisma Higher Education. “This will give them the ability to ensure top prospects will not fall through the cracks and allow them to more quickly achieve their enrollment goals.”

About Talisma Corporation
Talisma is the leading provider of Constituent Relationship Management (CRM) solutions which enable institutions to deliver a truly exceptional constituent experience. Talisma solutions improve constituent satisfaction by integrating the power of email, phone, chat, text messaging, print, portal, VoIP, and Web self-service with a robust and mature Web services platform, comprehensive analytics, and a system-wide knowledgebase. The result is enrollment of higher caliber prospects, retention of more students, and the benefit of stronger relationships with current and future alumni. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable return on investment (ROI) in a very short period-of-time. Talisma has been serving higher education since 1999, with a customer base that includes The University of Alabama, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Kansas State University, Abilene Christian University and many others. Talisma is based in Bellevue, Washington and has offices across North America, Europe, and Asia, serving nearly 1,000 customers worldwide. For more information, please visit: http://www.talisma.com/edu

About Roanoke College
Roanoke College, an independent, co-educational, four-year liberal arts college in Salem, Virginia, combines firsthand learning with valuable personal connections in a classic, undergraduate setting. Roanoke prepares students for their futures through its commitment to providing a true classic college experience. Roanoke is one of just 276 colleges nationwide with a chapter of Phi Beta Kappa, the nation's oldest and most prestigious honor society. The Princeton Review names Roanoke as one of the "best in the Southeast."

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