Bellevue, WA – April 15, 2008 – Talisma® Corporation(www.talisma.com/edu), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, has partnered with The Bush H.W. School of Government and Public Service at Texas A&M University, one of six new Talisma Higher Education customers being announced, who will be utilizing Talisma to provide a multi-department data and interaction management solution for student recruitment and retention.

“We felt Talisma was best suited to meet the needs of our organization because of how holistic and tailored to higher education the solution is,” said Dr. Joann Wheeler, Director of Extended Education for The Bush School. “We strongly believe Talisma will be a core anchor in a broader strategy to take our interactions with students to the next level.”

Before partnering with Talisma, The Bush School relied upon manually intensive processes to communicate with its constituents, requiring considerable staff coordination. With Talisma, The Bush School plans to leverage workflow and communications automation to personally communicate with constituents in the channel of their choice. Following a comprehensive RFP process, The Bush School selected Talisma over a wide variety of competitors because of its ability to combine core CRM functionality with expanded offerings such as event management, constituent portal technology, and contact center communications management. Within a single instance, Texas A&M University plans to deliver Talisma CRM to colleges and schools across the campus, including The Office of Graduate Studies, The College of Agriculture and Life Sciences, and The Mays Business School, creating a unified partnership across the university campus.

“Talisma continues to expand our footprint within the A&M system, now having deployments on campuses at College Station, Corpus Christi and Kingsville,” said Craig Stanford, Vice President of Talisma Higher Education. “Our success in The Texas A&M system is predicated on our reputation to deliver exactly what we promise. Word travels fast among the higher education community. If our customers are not completely satisfied with their Talisma CRM deployment and they do not have total confidence in us as a vendor, they will not recommend us to their peers. Talisma’s superior configurability allows us to meet the unique operational needs of each institution, on-time and on-budget.”

About Talisma
Corporation Talisma is the leading provider of Constituent Relationship Management (CRM) solutions which enable institutions to deliver a truly exceptional constituent experience. Talisma solutions improve constituent satisfaction by integrating the power of email, phone, chat, text messaging, print, portal, VoIP, and Web self-service with a robust and mature Web services platform, comprehensive analytics, and a system-wide knowledgebase. The result is enrollment of higher caliber prospects, retention of more students, and the benefit of stronger relationships with current and future alumni. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable return on investment (ROI) in a very short period-of-time. Talisma has been serving higher education since 1999, with a customer base that includes The University of Alabama, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Kansas State University, Abilene Christian University and many others. Talisma is based in Bellevue, Washington and has offices across North America, Europe, and Asia, serving nearly 1,000 customers worldwide. For more information, please visit: http://www.talisma.com/edu

About Texas A&M
Committed to realizing the noble vision of its founder, George Bush, 41st President of the United States, the mission of the Bush School of Government and Public Service is to educate principled leaders in public and international affairs, conduct research, and perform service.

Texas A&M University and the Bush School of Government and Public Service is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Masters degrees and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Texas A&M University.

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