Bellevue, WA – December 19, 2007 – Talisma® Corporation (www.education.talisma.com), the leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, today announced that University of Washington Educational Outreach (UWEO) has selected Talisma to enhance recruitment efforts in order to increase enrollment, and build an infrastructure to transform the way UWEO interacts with potential and active constituents.

“We felt Talisma was best suited to meet the needs of our organization because of how holistic and tailored to higher education their solution is,” said Steve O’Brian, Director of Marketing for UW Educational Outreach. “We strongly believe Talisma will be a core anchor in a broader strategy to take our interactions with students to the next level.”

Prior to Talisma, UWEO relied upon various loosely coupled processes to communicate with its constituents that required considerable coordination to keep running smoothly. With Talisma, UWEO plans to integrate Web, call center, and student portals into a cohesive strategy to engage with their constituents. UWEO selected Talisma over a wide variety of competition after a comprehensive RFP process because it offered more than traditional core CRM functionality, such as a searchable knowledge base, event management module, and portal technology. The resulting agreement will allow other divisions at University of Washington to add on to the contract, in addition to any WHIPE institution within the State of Washington.

“Enabling institutions to transform their constituent interaction management is only one of the many objectives we set out to accomplish with our multi-channel CRM solution, and we’re proud to help UWEO improve the way it communicates,” said Craig Stanford, Vice President of Talisma Higher Education. “This partnership is the perfect example of how a leading university, committed to excellence and improving operations, is taking the necessary steps to foster future growth.”

About Talisma Corporation
Talisma is the leading provider of multi-channel CRM solutions for higher education, helping institutions build one-to-one relationships with students, donors, and alumni networks, and empowering them to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a very short period-of-time. The Talisma Higher Education CRM Suite is helping institutions such as The University of Alabama, Indiana State University, Strayer University, Florida Atlantic University, University of Nebraska-Lincoln, Kansas State University, and many others reach enrollment, retention and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 900 customers worldwide. For more information, please visit: http://www.education.talisma.com

About University of Washington Educational Outreach (UWEO)
UWEO is the continuing and professional education division of the University of Washington, the nationally recognized public research institution based in Seattle. Helping the schools, colleges, and departments to administer evening master’s degrees, certificate programs, distance and online learning, international outreach and English language programs, and more, UWEO is one of the largest and most highly regarded continuing and professional education programs in the U.S. (more information at www.outreach.washington.edu/uweo.)

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