Bellevue, WA - August 16, 2006 - Talisma® Corporation (www.talisma.com/edu.), a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that the University of Ottawa (Ottawa, Ontario, Canada) has selected Talisma’s Multi-channel CRM solution for Higher Education. Talisma will help the university build more meaningful constituent relationships across all departments, beginning with both undergraduate and graduate recruitment sectors on campus.

“In addition to the completeness and flexibility of their solution, Talisma’s dedication and history in higher education made this a fairly easy decision,” said Michel Biage, ISIS Program Coordinator and Project Manager at University of Ottawa. “We were in search of a solution that would allow us to provide a more personalized student experience via the phone, email, chat, or our Website. Talisma’s CRM solution will help us create targeted programs for recruiting, retention, student services and advancement. Additionally, Talisma’s ability to fully meet our bilingual requirements for both French and English speaking students ensures that our constituent base receives highly enhanced communications, going beyond the simple personalization of their name and desired content. Talisma will truly provide the ultimate constituent experience.”

On average Talisma is now acquiring one new higher education customer per week. In addition to University of Ottawa, Talisma recently signed Washington State University, Pennsylvania State University, University of Denver, Old Dominion University, Centenary College, and several other leading institutions.

“Talisma’s new customers typically represent enterprise implementations, not just single channel point solutions such as a knowledgebase or single department deployments,” said Craig Stanford, Director of Higher Education for Talisma. “Our accelerating growth over the past few years as a higher education CRM vendor demonstrates our commitment and understanding of our higher education clientele’s needs. In addition, the rapidly escalating adoption of CRM technology in higher education has given us opportunities to provide universities with the tools they need to gain a competitive advantage in the market.”

Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with prospects, existing students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents. By combining the power of the Internet and traditional communication channels, Talisma Multi-channel CRM for Higher Education will allow uOttawa to deliver better constituent services at a lower cost.

About the University of Ottawa
Located in the heart of the nation’s capital, the University of Ottawa is one of Canada’s principal comprehensive, research-intensive, postsecondary institutions. Its campus community totals more than 40,000 full-time students, faculty and staff living, working and studying in both of Canada’s official languages in a thoroughly cosmopolitan milieu. We’re proud to call ourselves “Canada’s university.” For more information, please visit: www.uOttawa.ca.

About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Abilene Christian University, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 750 customers worldwide. For more information, please visit: www.talisma.com/edu.

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