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Bellevue, WA - April 11, 2006 - Talisma® Corporation (www.talisma.com/edu.), a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Kansas State University has selected Talisma Multi-channel CRM for Higher Education to better manage its recruiting, admissions, and other constituent management communication processes. To replace an existing CRM system, Kansas State University conducted a thorough review process and found Talisma to be the best solution for its immediate and long-term goals.
"K-State is the number one choice among in-state college-bound high school students, and Talisma's Multi-channel CRM solution will help us to maintain that distinction," said Pat Bosco, associate vice president for institutional advancement and dean of student life, Kansas State University. "We believe Talisma CRM will strengthen our proven recruiting and admissions processes."
Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with prospects, existing students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents. By combining the power of the Internet and traditional communication channels, Talisma Multi-channel CRM for Higher Education will allow Kansas State University to deliver better constituent services at a lower cost.
"Higher Education institutions achieve substantially greater efficiency when they manage constituent inquiries, outbound communications and constituent data in a common manner," said Craig Stanford, Director of Higher Education. "By fully leveraging Talisma's unique multi-channel interaction capabilities to enhance its admissions and recruiting processes, we expect K-State to successfully recruit students with higher overall average test scores and GPAs while reducing costs across a wide-range of business processes, as other institutions have realized using Talisma."
About Kansas State University
Founded in 1863, K-State was one of America's first land-grant colleges. K-State ranks first nationally among state universities in its total of Rhodes, Marshall, Truman, Goldwater, and Udall scholars since 1986. K-State students have won more than $2 million in those competitions. Research conducted in the new $54 million Biosecurity Research Institute protects our nation's food supply, which is vital to America's national security interests. K-State produces about $3 billion in economic benefit for the state of Kansas each year. External research funding is $111 million. Research projects include food safety and security; animal health; stem cells and more.
For more information about K-State, go to www.k-state.edu.
About Talisma Corporation
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 650 customers worldwide. For more information, please visit: www.talisma.com/edu.
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