Bellevue, WA - March 1, 2006 - Talisma® Corporation (www.talisma.com/edu.), a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Abilene Christian University has selected Talisma Multi-channel CRM for Higher Education to build enduring constituent relationships across the enterprise, including recruitment, student services, and advancement.

"Abilene Christian University needed a tool that allowed us to communicate more personally and cost efficiently while sharing data more effectively across the university", said KB Massingill, Chief Information Officer, Abilene Christian University. "It is our goal to use Talisma’s Multi-channel CRM for Higher Education as the enterprise-wide relationship management system for ACU. Talisma will be the tool that helps us grow enrollment, increase retention, reconnect alumni back to ACU, and serve our current students more effectively. Talisma will also be the software our professors will use to teach CRM in the classroom."

Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with prospects, existing students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents. By combining the power of the Internet and traditional communication channels, Talisma Multi-channel CRM for Higher Education will allow Abilene Christian University to deliver better constituent services at a lower cost.

“Building beneficial, lasting relationships is the core of Talisma Multi-Channel CRM for Higher Education. Talisma continues to garner demonstrable results for our higher education clients. We are excited to help ACU fulfil its enterprise-wide CRM initiatives,” said Craig Stanford, Director of Higher Education Market Strategies, Talisma Corporation. “ACU’s review of our product and organization is one of the most thorough evaluations conducted during my six-year tenure at Talisma. Based on the solution fit and ACU’s internal resource strengths, we are confident Talisma will help ACU meets its communication and marketing goals.”

About Abilene Christian University
As a national leader in Christian higher education, Abilene Christian University attracts 4,700-plus students from every state and 60 nations to its beautiful 280-acre campus. Exceptional academic programs include business, pre-med, theatre, physics, journalism, psychology, education and biblical studies. The student experience is unique, combining challenging classes in excellent academic facilities, professors who are scholars and mentors, and a dynamic Christian community. ACU's global network includes 86,000 former students who live in every state and 100 countries. Well-known alumni include best-selling Christian author and minister Max Lucado, U.S. Congressman and former Houston judge Ted Poe, and St. Louis Rams' coach and former NFL football standout Wilbert Montgomery. For more information about ACU, go to www.acu.edu.

About Talisma Corporation Talisma
is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable for each individual user role and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short time period. The Talisma Higher Education CRM Suite is helping institutions such as University of Alabama, Indiana State University, Strayer University, University of Nebraska-Lincoln, Bellevue University, and many others achieve their enrollment, retention, and advancement goals. Talisma, based in Bellevue, Washington, has offices across North America, Europe, and Asia, and serves more than 600 customers worldwide. For more information, please visit: www.talisma.com/edu.

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