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Bellevue, WA – October 11, 2005 – Talisma™, a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that The University of Alabama has selected Talisma Multi-channel CRM for Higher Education to replace their existing solution in order to help manage its recruiting and enrollment programs for current and prospective students. “We wanted the most comprehensive solution available and chose Talisma based on its best practices approach to strategic enrollment management,” said Roger Thompson, Associate Vice President, Enrollment Management, The University of Alabama. “Talisma’s Multi-channel CRM for Higher Education will enable us to better manage and cost-effectively expand our communication outreach with both current and prospective students.“
Built on proven best practices, Talisma Multi-channel CRM for Higher Education ensures that academic institutions cost-effectively meet strategic enrollment, student services, retention, and advancement goals. In addition, Talisma Multi-channel CRM for Higher Education helps build one-to-one relationships with students, donors, and alumni networks and enables personal interaction across its entire broad base of constituents. By combining the power of the Internet and traditional communication channels, Talisma Multi-channel CRM for Higher Education will enable The University of Alabama to deliver better constituent services at a lower cost.
“We are pleased that The University of Alabama has joined the growing number of academic institutions that are building their strategic enrollment programs with the Talisma solution,” said Jim O’Farrell, VP Corporate and Channel Marketing, Talisma Corporation.
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About The University of Alabama
Chartered by the state of Alabama in 1820, The University of Alabama began enrolling students in 1831. Recognized as the state’s first university, the University of Alabama continues to serve as the “capstone” of education in the state of Alabama. Today, The University of Alabama is recognized as a leader in undergraduate education, research and service to the state, region and nation. The University of Alabama is consistently ranked by US News and World Report as one of the top fifty public institutions of higher education in America. Located in Tuscaloosa, the University of Alabama enrolls 21,750 students on its 1,000 acre campus.
About Talisma
Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short period of time. The Talisma Higher Education CRM Suite is helping institutions such as Florida State University, Indiana State University, Strayer University, University of Nebraska-Lincoln, Bellevue University, and many others achieve their enrollment, retention and advancement goals. Talisma is based in Bellevue, Washington, with offices across North America, Europe, and Asia and serves more than 600 customers worldwide. For more information, please visit: http://www.talisma.com/edu.
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