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Bellevue, WA September 20 , 2005 – Talisma™, a leading provider of Multi-channel Constituent Relationship Management (CRM) solutions for higher education, announced today that Peirce College has selected Talisma Multi-channel CRM for Higher Education to manage the admissions processes for their online and physical campuses and academic programs.

“We considered a variety of solutions and chose Talisma based on Talisma’s best practices approach to strategic enrollment management,” said James M. Vitale, Vice President Finance, Peirce College . “Talisma’s Multi-channel CRM for Higher education allows us to better manage and cost-effectively expand the ways in which we communicate with current and prospective students. “

Talisma Multi-channel CRM for Higher Education is built on proven CRM best practices to ensure academic institutions cost-effectively meet strategic enrollment, student services, retention, and alumni donation goals while building personal one-to-one relationships with students, donors, alumni networks, and across their entire broad base of constituents. Talisma Multi-channel CRM combines the power of the Internet with traditional communication channels to offer better constituent services at a lower cost.

“We are excited to see Peirce College join the growing number of academic institutions that are building their strategic enrollment programs with the Talisma solution,” said Jim O’Farrell, VP Corporate and Channel Marketing, Talisma Corporation.

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About Peirce College

Founded in 1865, Peirce is a private, four-year, specialized institution providing practical, leading edge curricula to primarily working adult learners. Peirce is a leading provider of quality academic programs and undergraduate degrees in the areas of business, information technology, and paralegal studies. A premier choice among working adults, Peirce offers courses of study in three distinct formats—on campus in Center City Philadelphia, PA; on site, at company and community locations, and online through Peirce Online. For more information about Peirce College, call 888-GO-PEIRCE, or visit www.peirce.edu.

About Talisma

Talisma is a leading provider of multi-channel CRM solutions for higher education that enable institutions to deliver a truly exceptional constituent experience. Talisma Multi-channel CRM for Higher Education is highly configurable and rapidly deployable, enabling Talisma customers to achieve measurable ROI in a short period of time. The Talisma Higher Education CRM Suite is helping institutions such as Florida State University, Indiana State University, Strayer University, University of Nebraska-Lincoln, Bellevue University, and many others achieve their enrollment, retention and advancement goals. Talisma is based in Bellevue, Washington, with offices across North America, Europe, and Asia and serves more than 600 customers worldwide. For more information, please visit: http://www.talisma.com/edu.
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Customer Interaction Management - Call center software to improve customer service through integrated, online communication channels, including self-service, chat, email, phone, and VoIP.
The Impact of CRM on Enrollment Management
April 23rd
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