Bellevue , WA – May 05, 2004 – Talisma, a provider of multi-channel Constituent Relationship Management (CRM) solutions for Higher Education, today announced the availability of Talisma Strategic Enrollment Management for prospecting, recruitment, and student retention. The software solution helps learning institutions perform highly targeted and personalized marketing activities that strengthen recruitment efforts and ensure quality enrollments.

"Talisma Strategic Enrollment Management enables colleges and universities to communicate with their audience in a significantly more cost-effective and efficient manner, while optimizing recruitment efforts and ensuring quality enrollments," said Dan Vetras, CEO of Talisma. "Unlike many other CRM offerings, Talisma Strategic Enrollment Management was developed in conjunction with our higher education design partners to fit their specific needs."

Talisma Strategic Enrollment Management enables the higher education sector to establish meaningful communications with prospective students, parents, and guidance counselors using an integrated, scalable Constituent Interaction Hub and a powerful toolkit of real-time communication products. These products include telephone, email, one-to-one chat, Web self-service, in-person, and fax.

"We have been using Talisma for two years and have seen a tremendous return on our investment,” said Deanna Reynolds, functional services coordinator, University of Nebraska–Lincoln. “Thanks to Talisma, we are able to increase the personalization and consistency of our outbound communications and save money. Our prospective students regularly comment about the personal attention they are receiving from Nebraska, and Talisma was the only solution we identified that could accomplish that important objective with our current staffing model."

Recruiters, staff, administrators, and volunteers can leverage best practices and proven workflow to improve operational productivity and efficiency. One of the Talisma Strategic Enrollment Management solution’s most powerful features is the ability to offer all users a complete, single-screen view of all student contacts, interactions, and transactions across all channels of communication.

About Talisma - http://education.talisma.com
Talisma is a leading developer of multi-channel CRM solutions that enable organizations to deliver a truly exceptional student experience. Talisma’s CRM Suite for Higher Education is highlyconfigurable and rapidly-deployable, enabling Talisma customers to achieve measurable ROI in a shorter time and at a lower cost than experienced with alternative vendors. Talisma is based in Bellevue, WA, with offices across the United States, Europe, and Asia. For more information, please visit the web site at http://education.talisma.com.